VINITALY SPECIAL EDITION – After two years without Vinitaly, this year the largest Italian fair dedicated to the wine sector is back in Verona from 17 to 19 October with Vinitaly Special Edition. Unfortunately, given the restrictions, only 400 wineries have been hosted, compared to 3,000 of the previous editions, collected in 3 pavilions. The visitors were only industry experts, so the organization focused on the topic of business.
Vinitaly Special Edition
The data that emerged during the Vinitaly Special Edition are comforting. During the health emergency the turnover recorded a loss of only 2.5%, much lower than the forecasts. This is thanks to the sale in supermarkets and online shops that have allowed people to continue to enjoy this drink or just to discover it.
If during the lockdown phase the consumption of the historical wines and the known names has increased, now we go towards more sought after labels belonging to the organic production. Italy, however, has nothing to fear since it is already ahead in this area. Space was also given to cocktails and long drinks. For countries other than Italy and Spain, the combination of these drinks with wine may be out of tune but their combination is increasingly used. Suffice it to say that the Consorzio dell’Asti e del Prosecco Superiore di Asolo DOCG is collaborating with famous bartenders to create new long drinks with their bubbles.
Wine becomes virtual with Vinophila
There is another combination that involves the wine that is being born: it is the one between the wine sector and technology.
“The Covid-19 has radically changed the exhibition scenario at a global level – explains Biscontin – imposing digitisation as a key to developing a lasting and constant relationship between exhibitors and visitors. A Fair will no longer end only in the event in the presence (whether or not in the near future limitations due to the fight against the pandemic)but it will continue throughout the year with events from remote allowing producers to keep in close contact with customers and enthusiasts; a frequenting, mediated by an Avatar, but rich in technical-professional and human content.”
Speaking is Lorenzo Biscontin, CEO of Labhornet, a start-up from Trieste, present at the Vinitaly Special Edition. From this idea was born and is taking shape Viniphila, the most avant-garde virtual wine expo in 3D immersive reality. Open all year round, safe and sustainable.
To know the reality of hybrid events, click here