VIRTUAL REALITY ADVEPA COMMUNICATION – Rossano Tiezzi the commercial director of Advepa Communication, a leader company in the world of virtual and immersive reality, spoke of the evolution of virtual events in an interview for the video-column “l’Opinionista” from Ated, a Swiss association promoting computer science culture.
Anticipating the needs of today
while looking towards the future
With a futuristic vision towards the future of the Web, Advepa is a true forerunner, making technology evolution and innovation its strong points.
Rossano Tiezzi explains how technology and virtual reality are becoming not only a necessity, due to the current historical moment, which has inhibited the possibility of physical contacts and meetings, but also, and above all, a concrete and strategic future business opportunity.
In the interview, he explores new communication channels and ways of holding “in person” events, which are quickly becoming more engaging thanks to the integration of vibrant and exciting 3D elements. This opens new scenarios for economic recovery and development especially for the activities that have been most penalised by the pandemic’s travel restrictions and the closure of in-person events. These new channels, such as virtual fairs and virtual events, have been equipped with the new tools in order to continue to be present and prepares for a future in which technology will be an essential support, even when we will return to “normality”.
Virtual Expo: the new Fairs
Undoubtebly, one of the sectors seriously penalised by the Covid-19 emergency was the world of fairs and events.
As Rossano Tiezzi says, the fairs are currently among the major customers of the virtual reality that Advepa is able to create.
The creation of virtual platforms enable organizers, exhibitors and visitors to” live” the experience of a fair in an innovative way, easily accessible and eco-friendly, projecting them in an extremely functional and engaging reality.
The possibilities of interaction, Tiezzi goes on, are multiple and totally customized according to the needs of the customer, who will be able to create his fair depending on his needs and those of his customers.
Always one step ahead: hybrid events are the future
The sudden acceleration towards the use of technology, Advepa’s commercial director emphasizes, will continue to exercise its influence in the near future and well beyond.
This is why we are taking action in order to maintain high standards, strengthening of our workflow with constant attention towards new development – this means not only cutting edge technology but also the continuous support of up & coming professionals.
The desired return to normality will unavoidably lead to new scenarios in which the modalities of the past will necessarily be accompanied by the assimilated technological innovations, such as our platform for 3d virtual fairs and 3d virtual events.
A new way of organizing events is inevitable: reality and virtual together, complementary in a synergy of communication and business.
Hybrid Event is not only a synonym for combing the best of today and tomorrow but also for spectacular and efficient.